Brave the Unknown

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To really create sparks between consumer and brand, these creators need to be willing to head into the unknown. By raising brand awareness through these visual stories they can, step by step, build relationships that matter. This is an exciting time for brands and agencies to work together to achieve positive cultural brand change.

Brave the Unknown Trailer

If Netflix has taught us anything, it is the importance of responding to changing patterns of media consumption. Embracing the unknown Near-constant dialogue with consumers is shifting the focus away from long-distance forward planning and toward responsive frameworks.

The brave unknown music

Reap the rewards of content bravery To really create sparks between consumer and brand, these creators need to be willing to head into the unknown. These imaginary patterns are evoked and transcribed by the Apocalypse Training.

Over the course of three years, IN SITU Platform was developing a communication and brand narrative storytelling , which was designed as a story to be shared with the general public, mixing technological creativity and high visibility at large popular events. The name of the project was a program in itself.

Nine years after its creation, the IN SITU network intended to develop with META the idea of a societal function of art and artistic creation in public space while asserting its support in accompanying a humanistic project of contemporary European society. It took nothing less than five years to implement the ambitious actions focussing on three main themes: transformation, walking and the art of living together.

“Home of the free, because of the brave.” –Unknown

Five festival managers and artistic centre directors had the same hunch that the future of artistic creation in the public space would play out on a European scale. This is an artistic adventure, with a long history of friendship, empathy and trust. To keep up with our activities check out the calendar and subscribe to our newsletter. They all have their own selection criteria.

I am a Festival, a residency centre, a cultural structure We are currently not looking for new members.